Web Piston Website Builder » Search Engine Marketing

Regulation of the Search Engines

Ricardo — Mon, 13 Jul 2009 14:18:51 +0000

Hello there,
This is a very interesting article about regulation of the search engines that came out today on TechCrunch.

To see the article click here.

I agree with the author. The way we move up and down the organic rankings on Google has had us wondering through the years.

Enjoy!

Next Generation Website Analytics for Web Piston

Ricardo — Fri, 29 May 2009 16:26:59 +0000

As we all know, building a nice and professional website is the first step to start sales and leads for your business. However, almost more important than the site itself, is the ability for your potential clients to find it in the search engines.

Web Piston is search engine optimized and it builds search engine friendly pages as you make your own website. Furthermore, we are tying it to Google Local, Craigs List, Facebook, and MSN to give you a better reach and increase the traffic to your website.

Finally, the only way to understand your clients online behavior is to derive meaningful information from your statistics package. Web Piston is collaborating closely with Site Wit to provide best of breed analytics to our clients so they can best understand how to maximize their online conversions.

Site Wit offers a very powerful mechanism to analyze your visitor’s behavior and follow up on leads using its built in Customer Relationship Management system. Furthermore, it provides a mechanism for our clients to set up an optimize Google AdWords campaigns both at a local and global level.

We will release our Site Wit integration in Q4 of 2009.

Thanks.

Business Website Marketing

Ricardo — Mon, 06 Apr 2009 16:54:15 +0000

Hi,
I am very happy to say our experience visiting Google was great. We met a lot of great people from the AdWords team and we toured the Googleplex. We even ate at the famous Google cafeterias and micro kitchens! They definitely have great food at Google.

On a more serious note, we spent a couple hours reviewing how to optimize Google AdWords campaigns. As you know, you have a $25 credit towards an AdWords campaign just by being a Web Piston Website Builder client. We thoroughly believe in using AdWords for our own advertising and are very comfortable in saying that your business would benefit from it also.

We had a session on their Quality Score, and we would recommend you focus your attention on making your home page relevant to the search terms used. So for Web Piston users, I would recommend you use your 4 homepage keywords as a starting point for your campaign. Furthermore, you should make sure your ad text also has the keywords, so using the {KeyWord} tag in the headline of your ad is highly recommended.

Finally, if you have under performing keywords (with low quality scores), make sure you pause or delete them as they will affect the score for your overall account, which in turn will lower your Quality Score.

In the coming weeks I will go deeper on all these subjects. If you are new to Google AdWords, I highly recommend you take a look at their marketing platform at http://www.Google.com/AdWords

Thanks.

Going to the Googleplex!

Ricardo — Thu, 26 Mar 2009 22:53:40 +0000

I am very excited to say I am going to the Googleplex next week for a traning on Google AdWords optimization. I will post some tips and recommendations once I come back.

If you are not a Google AdWords user I would highly recommend you check it out. We are heavy users of online marketing at Web Piston.

To this date I think it is the best return on investment for any marketing source.